SEO is similar to clients that recommend you. It’s not who you know – it’s who knows you! This is just as true on Google as it is in real life. In order to get a good ranking with Google you need to understand what Google wants for their clients. If you look at your website content from their perspective it makes it easier to understand search engine optimization (SEO).
Google wants both fresh and relevant information for their searchers (potential clients). They want to know that your website information is “the authority” and can be trusted. Google uses one of their algorithms to determine this by looking at other reputable sites that link to your site. For instance, a link coming from a university or government site will significantly increase your importance and odds that someone will land on your website. This is why it is important to list your website on as many directory websites and other reputable free sites as possible.
Organic and Natural
Although keywords are still important, Google puts more weight on key phrases that are more specific to the searchers needs. Example, instead of “law firm”, use “law firm in Charlotte” or “injury lawyer in Charlotte”. This helps Google searchers find what they are looking for instead of them having to weed through the results.
Organic results are results that show up from a search that are not paid advertisements. Google sells ads on their results – that’s how they make money. The trick is to get organic results while paying Google as little as possible. All pages and blogs that we maintain are optimized for search engines to give you the most organic results possible and move you to the first page. We still recommend buying ads from Google in the beginning as you work your way up the Google ladder.
Google’s new algorithm “Hummingbird” encourages writers to use natural writing instead of forced keywords. That is why the use of key phrases is important. They recommend the use of internal and external links help the reader find what they need directly, instead of them always needing them to go to the home page. They also look at the author. Is he or she getting a lot of “likes” on their articles on social media sites. Also, the number of people that stayed on the author’s article long enough to read it. How good is the readability? The author is not going to get a “like” if it is written poorly.
There is a whole list of guidelines published on Google’s website that we follow to give you the most clients available. If you plan to write your own blogs, I encourage you to read the guidelines also. Good luck and good ranking!